New home construction is a busy market in the Dallas, Texas area, especially for luxury properties. If you want to ensure that your construction firm is the one who gets the bid for these homes, you need something that puts you above the rest. That competitive edge could be integrated home security systems. To learn about the value that security technology can add to your company offerings as well as the quick and easy way to get started, read on.

Give Buyers What They Want

Smart technology (home security in particular) is rapidly growing more popular among home buyers. In a 2016 study by John Burns Real Estate Consulting, surveyed buyers stated that smart technology was a significant part of their evaluation of different housing options, and they would be willing to spend more money for smart home technology. Of the nearly 22,000 buyers surveyed, more than half said they would pay extra for security cameras, doorbells with text alerts, and other smart devices.

Given these statistics, when buyers are faced with an average house model and one with all the bells and whistles of smart technology, it’s clear which option they’ll choose. However, it’s worth noting that full smart home automation systems are often completely customized to the buyer’s preferences, which makes it hard to go beyond simply adding prewiring into your building plans. Home security, on the other hand, offers far more opportunity for a standard package included with particular home design models.

SEE ALSO: Make Homes Smart from the Start

How to Get Started with Home Security

The struggle with many construction firms is that they’re builders and architects, not security experts. And that’s okay. The quick and easy solution to this problem is to leave the security and smart home technology to a trusted third party. Let the security specialist partner with you on the homes, then reap the benefits of having more attractive options for buyers in the Dallas market.